I bridge

intuition and intelligence,

myth and market,

clarity and magnetism—

to guide communications that remember the whole.

Saga Blane

Founder, The Pythia Collaborative

Saga means story — and storytelling is both my craft and my compass.

I’m an idea manifestor, a writer of voices and worlds, and a strategist who helps organizations translate vision into multi-dimensional communications architectures. I am comfortable working with the edges—whether its new media, new operational structures, or new ways of thinking.

I like co-creating with Artificial Intelligence as much as I like singing around a ritual fire.

My style is lyrical yet exacting: words that stir the spirit, structure that serves the strategy. I design when and how information should arrive for its precise intention — building narratives that clarify purpose and amplify presence.

Core work includes:

  • Shaping the voice direction for the redeveloped Raleigh Hotel in Miami

  • Professional relationship coaching for bankers at Swiss wealth management agency Julius Bäer

  • Personal brand positioning for luxury real-estate agents at OFFICIAL

  • Creating content ecosystems for tech start-up Ada Marie, working on gender equity in STEM

  • Writing insights-driven narratives on post-pandemic beauty for the Global Clients & Categories team at Meta

  • Facilitating brand articulation workshops with the leadership at Refinery29, and translating that into a brand universe: across visual, verbal, and behavioral identities

My work braids together:

  • Art/architectural history and theory, with two advanced degrees in the conceptual analysis of images, symbols, and design systems (M.A. University of Edinburgh, 2010, History of Art and M.E.D. Yale School of Architecture, 2013)

  • Global communications apprenticeship (WPP Fellowship 2014-2017), with specific expertise in branding, new media content creation, and organizational leadership

  • Intuitive listening, facilitation, and meaning-making practices exercised in my individual and group coaching work

  • Initiatory and development expertise: I specialize in moments of transition— launching, re-branding, and guiding brands at various scales to their next structure and expression

Today, through The Pythia Collaborative, I tap a robust network of independent consultants and long-standing collaborators— bringing together agile teams, with diverse sources of knowledge, to address the complexity of problems we are now facing.

I’m Finnish-American by heritage, raised in New York City with summers by the Baltic Sea. I grew up living and traveling in Europe and speak decent French and Spanish, and love flamenco music and a gorgeous meal that lasts for hours.

I am now rooted in the Hudson Valley, where I mother two small children and an aging, toothless pitbull.

Tell me about you?

Brands I’ve Worked On

(solo, in-house, & as part of an agency)

  • Wrote the creative platform and helped produced a YouTube series featuring the Backstreet Boys

  • Wrote Thought Leadership for the top 25 clients as an in-house copywriter on the Global Clients & Categories team

  • Wrote long and short form copy for a 50th Anniversary celebration of the Financial Times on Bond Street, London

  • Wrote taglines for the opening of the Shangri-La at the Shard in London, and supported in the campaign strategy for the opening of Le Touessrok in Mauritius + wrote the corresponding campaign copy

  • Led the creative direction & production of digital assets for Tresemmé, Dove, Nexxus, and Suave + supported the facilitation of a Hackathon on Heart Health in London

  • Wrote a manifesto for an internal Brand Wheel, and supported on creative platforms for individual brands, e.g. SunMax, within the group

  • Attended the company Brand Workshop and created & presented positioning on behalf of the Creative Agency

  • Created & presented the Branded Content Playbook for Latin America

  • Edited and produced the booklet for the 20th Anniversary of the WPP Fellowship

  • Thought Leadership on internal company culture while on the Brand Strategy team

  • AdaMarie

    Launched the blog and instagram accounts for this start-up. Developed the brand voice, brand strategy, and creative strategy and supported on internal copywriting.

  • Led the Brand Strategy and creative direction / production of the Brand Book and company website. Guided content production and direction.

  • Created the Brand Strategy and positioning recommendation as a consultant.

  • While in-house, led the internal Brand development, creation of the R29 Brand Book, and Employee Engagement campaigns around brand.

  • I am an in-house coach for this Swiss Private Bank, guiding their Relationship Managers in empowering relations with clients and colleagues