My name is Saga Blane.

Saga means story, and storytelling is my craft. I’m am idea architect, a writer of voices and worlds, and a finder of words.

My style is lyrical: stirring the spirit through image and poetic impulse. My storytelling is precise: I design when and how information needs to be delivered for its exact intention. I write both for brands and for people. Projects from the last year include: working on my speculative fiction novel set 5000 years into the future, channeling the Voice for the redeveloped Raleigh Hotel in Miami, and writing taglines for Panther National, a premiere golf development and positioning real estate agents for OFFICIAL.

While I’ve worked across every industry and every form, my expertise is looking both broad and deep. In an hour, I will excavate what makes any project truly special - and then use this knowledge to weave a storytelling web that gives a master narrative both precision and wings.

My background:

I bring to this work a foundation in cultural criticism from my undergraduate studies at the University of Edinburgh (History of Art, first class), and my graduate studies at Yale School of Architecture in the Masters of Environmental Design (MED, Yen and Dolly Liang scholarship recipient) Program.

From there, I trained in communications craft in the world’s most exclusive apprenticeship: the WPP Fellowship program. I was lucky to learn from the industry’s top talent and given senior-level responsibilities from the jump. My core communications strengths emerged: brand strategy, copywriting, content creation, internal brand building, and employee engagement.

With WPP, I worked on global brands such as Unilever, CBRE, Shangri-La Hotels, BBVA, General Mills - and internally at Refinery29. I left WPP in 2018. As an independent consultant I counseled young, energetic brands like Daily Harvest and NOKA Organics and moonlighted as a copywriter for Facebook’s Global Client team, authoring thought leadership pieces on the future of beauty for the company. Throughout this journey, I awakened to the intuitive nature of my work through my own exploration of spiritual tools and energetic modalities.

I am Finnish-American in my upbringing, a New York City girl at heart, and a mama to 2 small boys and an aging rescue pitbull. I zoom to you from my home in Tivoli, NY.